ORIGINAL KV

Using tiger head, flower elements with key selling point for the campaign.

KV REDESIGNED

Adding more e-commerce and Tet icons relates to Shopee & changing the typography with its content.

CONCEPT

Packaging level 2 - BOXES

There are 6 boxes which contains 6 types of food. The visual for boxes is combined from food icon (main) & e-commerce.

GUAVA

MANGO

SEAWEED

ZUCCHINI SEED

LYCHEE

APRICOT

SHOPEE GIFT SET FOR SPRING 2022

YEAR OF TIGER

PackagingDesign

Advisor
EL NG / NAM TO

Packaging Designer
NGOC DIEP

Every year Shopee has a gift set for staffs and partners to show their appreciation for cooperating during a year. In 2022, the concept is Tiger and the combo box consists of 6 jam boxes and some red pockets. The packaging has a luxury look and still keep Shopee's brand identity.

CONCEPT

Packaging level 1 - SUITCASE

The gift box was given on January, there was a big campaign also run during this time. There was an original tiger key visual for Tet campaign so I used to redesigned for the gift set.