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Logo / Packaging Redesign

Art Direction / Logo Redesign
YUKI LUKI (HAN NGUYEN)

Packaging Designer
NGOC DIEP​

ICEE is a candy brand offers cool taste to help you stay awake by raising your feeling. There are 5 flavors: Watermelon, Green Apple, Rose, Passion and Black currant. Rose is a special taste so its color palette is different from others.

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TARGET AUDIENCE

Age: 18-28
10-15 million/month.
Chill with life while facing stress in daily life
 

MESSAGE

Cool Feeling
Rich taste
Awake feeling.

STRENGTH

High distribution
Taste Better
More cold feeling

SOLUTION

Colorful packaging
Elegant, cute, cool tone and mood with Graphical sophisticated

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passion.png
CURRANT.png
apple.png
Rose.png
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leaf.png
fruit.png
rose 2.png
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6_01.jpg
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Copyright© by Icee

All Rights Reserved

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