BRANDING & PACKAGING
BRANDING & PACKAGING
Mono Concept
Phone case / Postcard illustration
Art Director / Retoucher
DO MY NGOC
Photographer
DO MY NGOC
Concept Artist / Idea / Illustrator
NGOC DIEP
Horoscope astrology is prediction and presentation of an individual’s future and personality. Most millenials are into Horoscope to unlock the door to the depths of their personalities and reveal the way they interact with others. The team and I perceived that this field is suitable for market demand, especially for the youth so I decided to design and illustrate this collection.
Design something relate to astrology, I think the arts should look astrologycal and a little misterious. Beside, each sign have to present its common feature of personalities, so I divide 12 signs in to 4 groups with different colors and elements:
Water signs: cool colors combine with elements such as: sea, fish, coral,...
Fire signs: hot colors combined with flame element.
Earth signs: colors that presents nature and earth with elements: forest, leaves, land... elements.
Air signs: mysteriaous, dreamy and light colors with main element are clouds, balloons, sky...
I illustrated the beauty of signs throught simple organic shapes and light gradient colors.
To make them look more unique, my idea is to make the designs look like papercut on phone cases.
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