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ZOOKIZ VUI XUÂN
LUNAR NEW YEAR STICKER CAMPAIGN

MOJITOK

Art & Animation Supervisor

LEE HYO SUB / BAE SEUNG HYUN

Idea

ANH DO / BYM / NGOC DIEP

Sticker Animation / Motion / Design

Project Concept Artist / Animator  

NGOC DIEP

Marketer / Content Creator 

ANH DO

​Zookiz is the project from Mojitok, a project of cartoon characters reperented young people in Vietnam, usually reflected the youth's interesting daily lives.

​For Lunar New Year, we run a special sticker pack for users to use to express feelings and to send greetings to their relative or friends on this special occasion. It offically release on Facebook, Instagram through GIPHY.

Sticker Idea

We planned to make the collection close to Vietnamse users so the main idea was about Vietnamese tradition, what people usually do on Tet holiday.

Sticker Concept
Since Tet is the most expecting occasion and it is the time to begin something, so I wanted to bring a mood that made people felt cheerful and lucky whenever they used our stickersby using some dynamic colors, elements that reminded people to Tet. Morever, I focused on creating the happy facial expression and actions of the characters.

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STICKER PROCESS

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​COLORING & FINALIZING

​POSE SKETCHING

​FRAME BY FRAME TESTING

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​PROCESS

Kiki_phat-tai-phat-loc2_0008_Layer-1.png
Kiki_phat-tai-phat-loc2_0007_Layer-2.png
Kiki_phat-tai-phat-loc2_0006_Layer-3.png
Kiki_phat-tai-phat-loc2_0005_Layer-4.png
Kiki_phat-tai-phat-loc2_0004_Layer-5.png
Kiki_phat-tai-phat-loc2_0003_Layer-6.png
Kiki_phat-tai-phat-loc2_0002_Layer-7.png
Kiki_phat-tai-phat-loc2_0001_Layer-8.png
Kiki_phat-tai-phat-loc2.gif
tag 3.png

FINAL

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​SOCIAL MEDIA

Bong_Ki_Ppuyo_thit kho-01.png
Kiki_ppuyo_samtet-01.png
Alex_dem tien-02.png
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Mojitok by Platfarm Inc
© All rights reserved.

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