
ZOOKIZ VUI XUÂN
LUNAR NEW YEAR STICKER CAMPAIGN
MOJITOK
Art & Animation Supervisor
LEE HYO SUB / BAE SEUNG HYUN
Idea
ANH DO / BYM / NGOC DIEP
Sticker Animation / Motion / Design
Project Concept Artist / Animator
NGOC DIEP
Marketer / Content Creator
ANH DO
Zookiz is the project from Mojitok, a project of cartoon characters reperented young people in Vietnam, usually reflected the youth's interesting daily lives.
For Lunar New Year, we run a special sticker pack for users to use to express feelings and to send greetings to their relative or friends on this special occasion. It offically release on Facebook, Instagram through GIPHY.
Sticker Idea
We planned to make the collection close to Vietnamse users so the main idea was about Vietnamese tradition, what people usually do on Tet holiday.
Sticker Concept
Since Tet is the most expecting occasion and it is the time to begin something, so I wanted to bring a mood that made people felt cheerful and lucky whenever they used our stickersby using some dynamic colors, elements that reminded people to Tet. Morever, I focused on creating the happy facial expression and actions of the characters.

STICKER PROCESS

COLORING & FINALIZING
POSE SKETCHING
FRAME BY FRAME TESTING


PROCESS










FINAL















SOCIAL MEDIA




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