Beurre | Branding & Packaging

Art Director / Retoucher / Idea / Stationery Designer
DO MY NGOC

Packaging Illustrator / Packaging Concept / Logo Designer
NGOC DIEP

Photographer
HOANG THIEN THANH

Packaging Illustrator
NGOC DIEP / CHAU PHAM

Mono Concept
Branding / Packaging

Beurre (means "butter" in French) is a brand selling natural handmade soap. Following the trend of returning to nature and no chemicals using, Beurre's soaps are made from highgrade vegetable fat, saponificated with natural essential oil made in France.

Brand personalities: luxury, nature, delicacy and redolence of the French culture.
Target customer: Women, age 20-35, high income, love French culture in organic/natural product.
Missions: Protect environment, bring relaxing moments to women, skincare.

LOGO CONCEPT
The logo is a combination of letter B and a curl of fresh butter.

There are four types of logo to apply to different types of soap because they have different texture

PACKAGING

Problem
Soap packagings lauched on market are usually designed with nature elements (flower, leaf). The problem is to design a packaging which is different from lauched products. Besides, the design must present natural feature with vintage style.

Solution
The idea is to make consumers feel the place where grow ingredients used for making soap. The illustrations are done with vintage style. There are 2 packaging components:

Box: Design with simple text and elements to protect soaps and make them look more luxurious and cleaner.
Wrapper: There are ten wrappers for different soaps. Each wrapper was illustrated the common places grown ingredients. For example: lavender from Provence (France), banana from Vietnam, lemon myrtle from Queensland (Australia)...

BRANDING & PACKAGING

BRANDING & PACKAGING