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SHOPEE TET GIFT SET

YEAR OF TIGER

SHOPEE

Advisor | AM

EL NG / NAM TO

Designer

NGOC DIEP

Every year Shopee has a gift set for staffs and partners to show their appreciation for cooperating during a year. In 2022, the concept is Tiger and the combo box  consists of 6 jam boxes and  some red pockets. The packaging has a luxury look and still keep Shopee's brand identity.

CONCEPT

Packaging level 1

SUITCASE

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ORIGINAL  KV

Using tiger head, flower elements with  key  selling  point for  the  campaign.

The gift box was given on January, there was a big campaign also run during this time. There was an original  tiger key visual for  Tet  campaign so I used to redesigned for the gift set.

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KV  REDESIGNED

Adding  more  e-commerce and  Tet icons  relates  to Shopee & changing  the typography with  its content.

CONCEPT

Packaging level 2

BOXES

There  are  6  boxes  which contains 6 types of food. The  visual  for  boxes is combined from food  icon (main) & e-commerce.

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ZUCCHINI SEED

LYCHEE

APRICOT

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GUAVA

MANGO

SEAWEED

CONCEPT

Special gift

CARD

​Card gives to employees to wish them have a happy holiday and luckiness. The design was adapt from the KV to keep it consistently.

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Special gift

​RED POCKET

Red  pockets are for staffs to give money to children so the illustration should be cute and colorful including Shopee mascot and tiger character.

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© Copyright

Copyright © by Shopee

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