SHOPEE TET GIFT SET
YEAR OF TIGER
SHOPEE
Advisor | AM
EL NG / NAM TO
Designer
NGOC DIEP
Every year Shopee has a gift set for staffs and partners to show their appreciation for cooperating during a year. In 2022, the concept is Tiger and the combo box consists of 6 jam boxes and some red pockets. The packaging has a luxury look and still keep Shopee's brand identity.
CONCEPT
Packaging level 1
SUITCASE
ORIGINAL KV
Using tiger head, flower elements with key selling point for the campaign.
The gift box was given on January, there was a big campaign also run during this time. There was an original tiger key visual for Tet campaign so I used to redesigned for the gift set.
KV REDESIGNED
Adding more e-commerce and Tet icons relates to Shopee & changing the typography with its content.
CONCEPT
Packaging level 2
BOXES
There are 6 boxes which contains 6 types of food. The visual for boxes is combined from food icon (main) & e-commerce.
ZUCCHINI SEED
LYCHEE
APRICOT
GUAVA
MANGO
SEAWEED
Calendar Illustration
Illustration
Postcard illustration
Calendar illustration
Phonecase illustration
Phone case illustration
CONCEPT
Special gift
CARD
Card gives to employees to wish them have a happy holiday and luckiness. The design was adapt from the KV to keep it consistently.
Special gift
RED POCKET
Red pockets are for staffs to give money to children so the illustration should be cute and colorful including Shopee mascot and tiger character.
Copyright © by Shopee