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Art Direction | Logo Redesign

YUKI LUKI (HAN NGUYEN)

Packaging Concept Designer

NGOC DIEP

ICEE is a candy brand offers cool taste to help you stay awake by raising your feeling. There are 5 flavors: Watermelon, Green Apple, Rose, Passion and Black currant. Rose is a special taste so its color palette is different from others.

PACKAGING

TARGET AUDIENCE

  • Age: 18-28

  • 10-15 million/month.

  • Chill with life while facing stress in daily life

MESSAGE

  • Cool Feeling

  • Rich taste

  • Awake feeling.

STRENGTH

  • High distribution

  • Taste Better

  • More cold feeling

SOLUTION

  • Colorful packaging

  • Elegant, cute, cool mood & tone

  • Graphical sophisticated

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passion.png
CURRANT.png
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Rose.png
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rose 2.png
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Copyright © by Icee

© Copyright
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