​BRANDING
Art Director | Retoucher
DO MY NGOC
Concept | Logo Designer
NGOC DIEP
BEURRE
PACKAGING
Photographer
HOANG THIEN THANH
Packaging Illustrator
NGOC DIEP | CHAU PHAM
Beurre (means "butter" in French) is a brand selling natural handmade soap. Following the trend of returning to nature and no chemicals using, Beurre's soaps are made from highgrade vegetable fat, saponificated with natural essential oil made in France.
BRAND PERSONALITY
-
Luxury, nature, delicacy
-
Redolence of the French culture
​TARGET CUSTOMER
-
Women
-
Age 20-35, high income, love French culture in organic/natural product.
MISSIONS
-
Protect environment,
-
Bring relaxing moments to women, skincare
LOGO CONCEPT
The logo is a combination of letter B and a curl of fresh butter.
PACKAGING
PROBLEM
Soap packagings lauched on market are usually designed with nature elements (flower, leaf). The problem is to design a packaging which is different from lauched products. Besides, the design must present natural feature with vintage style.
%20copy%20copy.png)
%20copy.png)
​SOLUTION
The idea is to make consumers feel the place where grow ingredients used for making soap. The illustrations are done with vintage style. There are 2 packaging components:
-
Box: Design with simple text and elements to protect soaps and make them look more luxurious and cleaner.
-
Wrapper: There are ten wrappers for different soaps. Each wrapper was illustrated the common places grown ingredients. For example: lavender from Provence (France), banana from Vietnam, lemon myrtle from Queensland (Australia)...
Copyright © by Beurre